The UpRev Market Index
What is the UpRev Market Index? It is UpRev's quarterly read of Inside Airbnb's public data for 34 US short-term rental markets, one dated edition per release. In the September 2026 edition a near-term stay in the median market listed at $272 a night, 74.1% of December nights were still open to book, and its estimated occupancy was 29.3%.
By Jack Murphy, Head of Revenue Management at UpRev.
UpRev publishes the Market Index quarterly, one edition for each of Inside Airbnb's quarterly releases, and every edition keeps its own address. Data as of September 2026: Inside Airbnb's latest snapshots of the 34 US regions it covers, dated 14-30 September 2026, each compared with the region's June 2026 snapshot.
The UpRev Market Index
What is in the latest edition?
Three of its ten findings:
- The median near-term quoted nightly price of the median region was $272, from $185 in Albany to $663 in Pacific Grove, where only 60 homes had a near-term quote.
- As collected in September 2026, December was 74.1% open to book at the median region's bookable entire homes, from 55.5% in Hawaii to 82.3% in Columbus. A night that is not open may be booked or blocked by the host.
- Estimated occupancy from 1 July to each snapshot, by Inside Airbnb's review-based model with each region's own average stay, was 29.3% in the median region, from 15.0% in Hawaii to 40.3% in Seattle. It reads low, because reviews follow check-out.
Which editions are out?
| Edition | Snapshots | Published |
|---|---|---|
| The UpRev Market Index, September 2026 edition | 14-30 September 2026 | 27 October 2026 |
Source: Inside Airbnb (https://insideairbnb.com), licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Aggregated and summarised by UpRev; the figures are UpRev's, not Inside Airbnb's.
What does the Market Index measure?
The listed nightly price is the asking price of a near-term stay at a bookable entire home, net of host discounts and before taxes and fees: what a guest was quoted, not what a guest paid.
Open nights are the calendar nights a host still offers to book, as Inside Airbnb collected them. A night that is not open may be booked or blocked by the host, and the calendar does not say which, so a low share open is not proof of demand on its own.
Estimated occupancy is Inside Airbnb's own review-based model, run by UpRev with each region's average stay. It is an estimate built from reviews, not a count of bookings, and it reads low because a review follows check-out.
How large is the sample?
UpRev counted 285,261 listings in the 34 snapshots: 216,642 entire homes, of which 185,125 were bookable entire homes and 108,022 carried a near-term quote. Every region is read from its own snapshot and collection days.
Every figure here counts short-term rental (STR) listings on Airbnb as Inside Airbnb collected them: the bookable entire homes it could quote a price for, grouped by bedrooms, as the method page sets out.
How is the Market Index built?
Each market is read from its own Inside Airbnb snapshot and collection days, and only bookable entire homes are counted. The method page sets out who is counted, how each figure is built, the floors under which a cell is left blank, and what the data cannot show. How the data is built.
Inside Airbnb collects each region on its own days, so the regions' calendars were read at different distances from each month ahead, and a gap in open nights between two regions partly reflects the days each was collected. Every row carries its own snapshot date, and the method page sets out the rest.
How often is it published?
The benchmark is quarterly. The next issue, from the December 2026 snapshots, follows in February 2027.
Source and licence
Data: Inside Airbnb (https://insideairbnb.com), listings, calendar and reviews files, licensed under a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/). UpRev aggregated and summarised the data; the figures are UpRev's, not Inside Airbnb's, and Inside Airbnb does not endorse this benchmark.