The proof

See the actual reports. The private parts are the only thing redacted.

These are real monthly reports UpRev sent to real short-term rental (STR) clients, exactly as they received them. We blacked out the only things that identify a client, then left every number untouched. Every report on this page cleared the same bar, and it is the bar we hold ourselves to: it earned back at least five times our fee in the month it covers, and a month that does not clear it is not published.

Last updated September 2026.

$1,450
average monthly revenue lift per listing, September 2026
13.2x
earned for every $1 of our fee
How to read these

We score every listing against the similar homes it competes with, on independent PriceLabs data the owner can check: 100 means it earns exactly what they do. We freeze that score on day one as its baseline, and each report shows how far the portfolio has climbed above it, so the season and the economy mostly cancel out. 58% of the listings in the September 2026 reports have a baseline and their lift is measured directly; the rest is estimated from the baselined listings beside them, and both figures above include that estimate. Every report shows its working on page one.

Los Angeles, CA

August 2026
+51.8 pts above baseline
5 baselined listings
44.1x our fee, covered

Los Angeles, CA

July 2026
+38.9 pts above baseline
5 baselined listings
37.0x our fee, covered

San Diego, CA

July 2026
+30.8 pts above baseline
16 baselined listings
29.5x our fee, covered

Los Angeles, CA

July 2026
+34.9 pts above baseline
10 baselined listings
24.1x our fee, covered

Sedona, AZ

September 2026
+83.4 pts above baseline
1 baselined listing
21.1x our fee, covered

Las Vegas, NV

May 2026
+22.9 pts above baseline
14 baselined listings
21.0x our fee, covered

Los Angeles, CA

September 2026
+33.8 pts above baseline
5 baselined listings
20.9x our fee, covered

Annapolis, MD

August 2026
+37.3 pts above baseline
10 baselined listings
20.7x our fee, covered

San Diego, CA

August 2026
+32.4 pts above baseline
14 baselined listings
18.5x our fee, covered

Annapolis, MD

September 2026
+27.5 pts above baseline
10 baselined listings
18.0x our fee, covered

Annapolis, MD

May 2026
+25.8 pts above baseline
12 baselined listings
15.1x our fee, covered

Annapolis, MD

July 2026
+22.3 pts above baseline
10 baselined listings
14.2x our fee, covered

Lake Eufaula, OK

July 2026
+19.1 pts above baseline
7 baselined listings
12.0x our fee, covered

San Diego, CA

May 2026
+23.3 pts above baseline
14 baselined listings
11.9x our fee, covered

San Diego, CA

September 2026
+23.5 pts above baseline
14 baselined listings
10.6x our fee, covered

Sedona, AZ

August 2026
+56.5 pts above baseline
3 baselined listings
10.4x our fee, covered

Austin, TX

May 2026
+8.7 pts above baseline
9 baselined listings
10.3x our fee, covered

Austin, TX

May 2026
+27.6 pts above baseline
6 baselined listings
9.1x our fee, covered

Lake Tahoe, CA

July 2026
+9.5 pts above baseline
18 baselined listings
9.0x our fee, covered

Lake Eufaula, OK

September 2026
+25.0 pts above baseline
7 baselined listings
8.5x our fee, covered

Los Angeles, CA

May 2026
+15.2 pts above baseline
11 baselined listings
8.1x our fee, covered

Los Angeles, CA

August 2026
+18.9 pts above baseline
7 baselined listings
8.1x our fee, covered

Lake Tahoe, CA

August 2026
+11.0 pts above baseline
18 baselined listings
7.9x our fee, covered

Austin, TX

August 2026
+34.0 pts above baseline
5 baselined listings
6.0x our fee, covered

Austin, TX

September 2026
+33.7 pts above baseline
5 baselined listings
5.7x our fee, covered

Sedona, AZ

May 2026
+40.9 pts above baseline
3 baselined listings
5.1x our fee, covered

What we redacted, and what we didn’t.

We black out company names, owner names, property addresses and listing names, the things that identify a client. Everything else is exactly as printed: every RevPAR, every percentage, every dollar of lift, every listing that lagged. We write one of these for every portfolio we manage, every month, and we publish the ones that earned back at least five times our fee that month. Your own numbers will depend on your market and where you start, which is exactly what the free revenue map shows you.

Get my revenue map with Jack

Is UpRev legit?

Fair question, and this page exists so you can answer it yourself. UpRev is a done-for-you revenue management service for US vacation rental managers, run by Jack Murphy since 2017. The reports above are real client documents from real portfolios; every figure reconciles against neutral market data the owner can open and check. We publish our results, our method and our price, and the first step is always a free revenue map built from your own numbers.

One thing to clear up: we are not uprev.com, an automotive ECU tuning company with no connection to us. If you asked an assistant or a search engine about UpRev and got ECU tuning products for a Nissan, that is the other one. Revenue management for vacation rentals lives here, at uprev.co.

In their words

The operators we work with, on what changed.

Real people. Real numbers. More bookings, higher occupancy, owners who stayed. No script, no actors, nothing staged.

Get my revenue map with Jack
Report