Free · 76 lessons · 13 hours · No email required
The Revenue Management Playbook.
The full method our own revenue managers run for clients every day, built with a Certified Revenue Management Executive and a university hospitality lecturer. Given away in full, no email gate. If you would rather run your own pricing, here is the real method, not a teaser.
See the done-for-you option ›- 2.0Unit Introduction
- 2.1Getting Started With Pricelabs
- 2.2Creating Market Dashboards & Comp Sets
- 2.3Market Dashboard - KPIs
- 2.4Market Dashboard – Listing Map & Comp Sets
- 2.5Market Dashboard – Market Summary
- 2.6Market Dashboard – Price & Occupancy Trends
- 2.7Market Dashboard – Length Of Stay & Booking Window Trends
- 2.8Market Dashboard – Amenities
- 2.9Market Dashboard – Policies & Fees
- 2.10Assessing Your Market
- 2.11Unit Recap
- 3.0Unit introduction
- 3.1Introduction to The 3 Step Pricing Plan
- 3.2The 3 Steps In Detail
- 3.3Introduction To The E.O Strategy
- 3.4Getting The Data For The E.O Strategy Sheet
- 3.5Defining the Length of Step
- 3.6New vs. Existing Listings
- 3.7Selecting Your Low Season
- 3.8Defining Your Hedge Price
- 3.9Defining Your Control Price
- 3.10Defining Your Test Price
- 3.11Seasonal Pricing
- 3.12Variable Minimum Stays
- 3.13Orphan Nights
- 3.14Seasonal minimum Stays
- 3.15Cleaning Fees & Cancellation Policies
- 3.16Case Study Burleigh Heads, AUS
- 4.0Unit Introduction (1)
- 4.1Pricelabs as a Dynamic Pricing Tool
- 4.2Dynamic Pricing Menu
- 4.3Price Syncing
- 4.4Configure Prices Pane
- 4.5Customizations
- 4.6Stay Restrictions
- 4.7Smart Presets
- 4.8General Customizations
- 4.9Seasonal & Minimum Prices
- 4.10Advanced Customizations
- 4.11Date Specific Overrides
- 4.12Hedge & Control Prices
- 4.13Choosing a Base Price
- 4.14Test Prices
- 4.15Seasonal Pricing
- 4.16Variable Min Stay Rules
- 4.17Seasonal Min Stay Rules
- 4.18Reviewing Your Implementation
- 4.19Syncing Your Prices
- 4.20Consolidated Walkthrough
- 5.0Unit Introduction
- 5.1Introduction To Incremental Improvement
- 5.2The Concept of Testing
- 5.3Introduction To The STR Scorecard
- 5.4Getting Your Data for the Scorecard
- 5.5Using The Scorecard The First Time
- 5.6Navigating The Scorecard
- 5.7Understanding The Scorecard
- 5.8Case Study - No Bookings
- 5.9Case Study - Only Hedge Bookings
- 5.10Case Study - Bookings Accelerate
- 5.11Case Study - Over Booked
- 5.12Case Study - Bookings Stopped
- 5.13Case Study - High End Comp Set
- 5.14What Happens Next
You just saw how deep this goes. The only question is whether you have the hours to run it.
Learning your own pricing was the smart move, and you can absolutely run it yourself. This is the same method we run for managers every day, and the depth you just worked through is the proof we know what we are doing. But knowing the method and having the hours to run it every week are two different things. Reading the market, re-pricing every listing, holding the line week after week while the market moves under you. That work does not stop.
So you do not have to do it yourself. Jack runs the whole thing for you, behind your brand, and you pay nothing until we have proven we can generate five times our fee in booking revenue, measured against a frozen snapshot of your numbers from the day we start that you keep a copy of. Flat $99 a listing once proven, never a percentage.
We only take on managers whose numbers already show the gap. If yours do not, we tell you straight and we do not start.
It starts with a free 30-minute Zoom with Jack. He runs a baseline on your own numbers, sees if there is room to earn more, and walks you through what he finds. No pitch, and the map is yours either way.