Free · 76 lessons · 13 hours · No email required
The Revenue Management Playbook.
The full method our own revenue managers run for clients every day, built with a Certified Revenue Management Executive and a university hospitality lecturer. Managers paid $9,000 for this course when it sold commercially. It is now free, in full, no email gate. If you would rather run your own pricing, here is the real method, not a teaser.
See the done-for-you option ›- 2.0Unit Introduction
- 2.1Getting Started With Pricelabs
- 2.2Creating Market Dashboards & Comp Sets read as text
- 2.3Market Dashboard - KPIs read as text
- 2.4Market Dashboard – Listing Map & Comp Sets read as text
- 2.5Market Dashboard – Market Summary read as text
- 2.6Market Dashboard – Price & Occupancy Trends read as text
- 2.7Market Dashboard – Length Of Stay & Booking Window Trends read as text
- 2.8Market Dashboard – Amenities read as text
- 2.9Market Dashboard – Policies & Fees read as text
- 2.10Assessing Your Market read as text
- 2.11Unit Recap
- 3.0Unit introduction
- 3.1Introduction to The 3 Step Pricing Plan read as text
- 3.2The 3 Steps In Detail read as text
- 3.3Introduction To The Pricing Strategy read as text
- 3.4Getting The Data For The Strategy Sheet
- 3.5Defining the Length of Step read as text
- 3.6New vs. Existing Listings read as text
- 3.7Selecting Your Low Season read as text
- 3.8Defining Your Hedge Price read as text
- 3.9Defining Your Control Price read as text
- 3.10Defining Your Test Price read as text
- 3.11Seasonal Pricing read as text
- 3.12Variable Minimum Stays read as text
- 3.13Orphan Nights read as text
- 3.14Seasonal minimum Stays read as text
- 3.15Cleaning Fees & Cancellation Policies read as text
- 3.16Case Study Burleigh Heads, AUS read as text
- 4.0Unit Introduction (1)
- 4.1Pricelabs as a Dynamic Pricing Tool read as text
- 4.2Dynamic Pricing Menu
- 4.3Price Syncing read as text
- 4.4Configure Prices Pane read as text
- 4.5Customizations
- 4.6Stay Restrictions read as text
- 4.7Smart Presets
- 4.8General Customizations read as text
- 4.9Seasonal & Minimum Prices read as text
- 4.10Advanced Customizations read as text
- 4.11Date Specific Overrides read as text
- 4.12Hedge & Control Prices
- 4.13Choosing a Base Price read as text
- 4.14Test Prices read as text
- 4.15Seasonal Pricing read as text
- 4.16Variable Min Stay Rules
- 4.17Seasonal Min Stay Rules
- 4.18Reviewing Your Implementation read as text
- 4.19Syncing Your Prices
- 4.20Consolidated Walkthrough
- 5.0Unit Introduction
- 5.1Introduction To Incremental Improvement read as text
- 5.2The Concept of Testing read as text
- 5.3Introduction To The STR Scorecard read as text
- 5.4Getting Your Data for the Scorecard
- 5.5Using The Scorecard The First Time
- 5.6Navigating The Scorecard
- 5.7Understanding The Scorecard read as text
- 5.8Case Study - No Bookings read as text
- 5.9Case Study - Only Hedge Bookings read as text
- 5.10Case Study - Bookings Accelerate read as text
- 5.11Case Study - Over Booked read as text
- 5.12Case Study - Bookings Stopped read as text
- 5.13Case Study - High End Comp Set read as text
- 5.14What Happens Next read as text
You just saw how deep this goes. The only question is whether you have the hours to run it.
Learning your own pricing was the smart move, and you can absolutely run it yourself. This is the same method we run for managers every day, and the depth you just worked through is the proof we know what we are doing. But knowing the method and having the hours to run it every week are two different things. Reading the market, re-pricing every listing, holding the line week after week while the market moves under you. That work does not stop.
So you do not have to do it yourself. Jack runs the whole thing for you, behind your brand, and you pay nothing until we have proven we can generate five times our fee in booking revenue, measured against a frozen snapshot of your numbers from the day we start that you keep a copy of. Flat $99 a listing once proven, never a percentage.
We only start where the numbers already show a gap. If yours do not, we tell you straight and we do not start.
It starts with a free 30-minute Zoom with Jack. He runs a baseline on your own numbers, sees if there is room to earn more, and walks you through what he finds. No pitch, and the map is yours either way.