How it works
How UpRev works, month to month.
UpRev is a done-for-you revenue management service. Jack Murphy and his desk price your portfolio: every listing, every available night, measured against the homes it genuinely competes with. You keep running your company. We run the pricing, and once a month we show you exactly what it did.
Starting: we freeze where you are
Before anything changes, we measure how each listing performed against comparable properties over the six months before us, and lock that score. That frozen number is the yardstick every later report is measured against, and you keep a copy of it. It matters because it is the only way to separate what we did from what the season and the market did on their own. A listing needs about ninety available nights and thirty booked nights of history to qualify; newer ones join the measured group once they have it.
What actually happens in a week
This is the part that is usually described as a philosophy rather than written down. It is not complicated. It is just relentless, and it is what gets dropped when the person doing it also has owners and cleaners to deal with.
- Walk the next ninety days. Every listing, night by night, looking for the holes: orphan nights a minimum stay has made unsellable, gaps ahead of a busy weekend, stretches still sitting at their floor when the market has moved.
- Check what the comparable homes did. Not the whole market, which tells you nothing. The properties a guest would genuinely choose instead of yours: same bedroom count, same sub-market, same kind of stay.
- Move minimum stays before moving price. Most lost revenue in a calendar is nights that could not be sold rather than nights sold too cheap. Minimum stays are the lever almost nobody touches, and they are usually the first thing wrong.
- Reset floors that are no longer true. A floor set last season is a decision nobody has revisited. Every listing sitting at its floor gets looked at specifically, because a floor is where a listing goes to stop earning.
- Work the events and the shoulders. The ninety days ahead of a marathon, a festival or a graduation are worth more than the weekend itself, and shoulder season is where a portfolio is won or lost.
What arrives each month
One report across your whole portfolio, showing movement against that frozen day-one score, listing by listing, with the arithmetic shown from raw revenue through to dollars of lift. Underneath it, owner facing reports under your brand, so your owners hear the story from you rather than from us. We publish redacted versions of real client reports across 9 markets so you can see the format, and the results, before you commit to anything.
What we need from you
- Read access to the tooling you already run. You keep the accounts in your own name and you keep the data.
- A list of your listings and anything we should know: a renovation, a problem owner, a property you are about to lose.
- One reply a month to the report, if anything in it looks wrong.
What it costs
A flat $99 per listing per month with a $990 monthly minimum, never a percentage of your revenue, and no minimum number of listings. You start at nothing: you pay nothing until we have proven we can generate five times our fee in booking revenue, measured against a frozen snapshot of your numbers from the day we start that you keep a copy of.
Common questions
Do I log into anything?
No. UpRev is a done-for-you service. Jack Murphy and his team run the pricing on your portfolio for you, week in and week out. There is nothing for you to operate and no dashboard to keep up with.
I already use a dynamic pricing tool. Do I need both?
They are different categories. A pricing tool gives you software you still have to operate, tune and check every week. UpRev is the person who does that work. We work with whatever stack you already run, and you keep your own accounts.
Which property management systems do you work with?
Your PMS is rarely the deciding factor. We work on top of whatever you already run rather than asking you to move onto anything of ours, and you keep every account in your own name. If you are on something unusual, ask on the call and we will tell you straight rather than find out later.
What do you actually need from me?
Read access to the tooling you already pay for, a list of your listings, and a reply once a month if the report looks wrong. That is the whole ask. You keep running your company.
How long before I see anything?
Pricing starts moving in the first week. What takes longer is proof, because proof needs a month of your own results to measure against the snapshot we froze on day one. You will see the first full report at thirty days.
What happens if I leave?
Thirty days notice and no lock-in. Every account stays in your name, your booking history and your underlying settings stay exactly as they are, and you keep the frozen baseline we started from. Two things worth knowing in advance rather than discovering: the final month is billed and is not refunded, because we keep working the calendar through the notice period, and at the end of that period we remove the date-specific price overrides and stay rules we put in. If you cut access off early instead, that removal happens straight away and the final month is still owed. Your own setup is untouched underneath, but have a pricing plan ready for the day after. It is all written into the service terms.
Is UpRev the same as uprev.com?
No. uprev.com is an automotive ECU tuning company and has no connection to us. UpRev at uprev.co is a revenue management service for vacation rental managers, run by Jack Murphy since 2017.