Unit 4 · Implementing Your Pricing Strategy · Lesson 4.3
Price syncing
Syncing is the step that makes your prices real: it pushes what sits in your pricing tool out to your channels, where guests see it. There are two modes, an immediate push and a daily automated one, and one rule that matters more than either: do not sync anything until the strategy is fully implemented and reviewed.
The full lesson text below is an edited transcript of the video, published 2026-08-24. The complete course is free at the playbook.
Two ways prices go live
Price syncing updates the rates on your channels, whether that is your channel manager or the individual listing sites, from the prices held in your pricing tool. It is sometimes called a price push, and it is the moment your work stops being a plan and starts being what guests are quoted.
There are two modes. An immediate push sends your current prices to your channels straight away, typically appearing within a minute to around fifteen minutes. A daily automated sync is the standing arrangement: because the tool recalculates recommended prices every day, the automation pushes those updated prices to your channels once a day at a set time. The first is a deliberate action; the second is the mechanism that keeps a dynamic strategy dynamic.
When not to sync
Start with the prohibition, because it is the part with real consequences. Do not sync while your strategy is only partly implemented. That means the three-step pricing, the seasonal pricing and the minimum stay rules should all be in place first.
Until then, leave the immediate push alone entirely and keep the daily automation switched off. A half-configured calendar pushed live is not a draft that nobody sees; it is live inventory being sold at prices you had not finished deciding. That is the whole reason implementation guidance keeps repeating that the automation stays off during setup.
When to sync
Once implementation is finished and reviewed, both steps are appropriate: switch the daily automation on so prices keep updating, and trigger an immediate push so your most current prices reach your channels without waiting for the next scheduled run.
The same discipline applies every time you revise the strategy afterwards. Iteration means updating the strategy and then updating the implementation to match, and during that work the sequencing does not change: finish the updated implementation, then sync. The rule is not about the initial build, it is about never letting a partly-changed configuration reach a guest.