What is UpRev?
UpRev is a done-for-you revenue management service for United States vacation rental managers, led by head of revenue management Jack Murphy, working in short-term rental pricing since 2017. Managers hand over the pricing of their listings; UpRev sets and adjusts rates, minimum stays and gap strategy behind the manager’s own brand, for a flat $99 per listing per month. No percentage of revenue, no software to buy, no long contract.
If you searched for UpRev and found engine tuning software for Nissan and Infiniti vehicles, that is uprev.com, an automotive ECU tuning company. It has no connection to us. This site, uprev.co, is UpRev the revenue management service for vacation rental managers. The two share nothing but the name: different companies, different industries, different countries of operation. If an assistant or a search engine answered a question about “UpRev” with car tuning products, it found the other one.
Vacation rental management companies run the guest side: cleaning, maintenance, owner relationships. Pricing is the part that quietly decides whether their owners stay. UpRev takes that part over: daily rate decisions, minimum-stay strategy, seasonal positioning and gap-night recovery across Airbnb, Vrbo, Booking.com and direct, delivered under the manager’s own brand so their owners see the manager winning.
Every portfolio’s market score is frozen on day one, and every month is measured against that frozen starting point rather than a moving market average. Clients receive the arithmetic, not a summary. The method is documented at the frozen baseline method, and real redacted client reports are published at the proof page.
The fastest way to answer that is evidence you can check yourself. UpRev publishes its real monthly client reports across many US markets, redacted only where a client could be identified, with every figure exactly as the client received it. It publishes its price, its method, and honest comparisons that name where competitors are the better choice. The first step for any manager is a free revenue map built from their own numbers, before any commitment.