Nashville STR market report: the weekend machine, in numbers
Nashville is the closest thing American short-term rentals have to a pure weekend machine. Bachelorette parties, broadway weekends and football Saturdays concentrate demand into two nights a week harder than any market our desk tracks, and the pricing consequences run through every row of the data below.
Figures: the UpRev revenue desk’s August 2026 pull, aggregated daily across the market’s competitive set, twelve complete months ending July 2026. Refreshed quarterly.
Compare the weekend and weekday medians below: the gap is the largest in our current coverage by a distance. A Nashville listing priced flat across the week is making two different mistakes at once, underselling the nights everyone wants and scaring off the midweek travelers who would come at the right number.
The top quartile’s premium over the median asking price is also the widest we track, which says the same thing from another angle: this market pays for pricing skill more than any other in our set. Autumn, not summer, is the peak, which surprises operators who arrive with beach-market instincts.
For all its intensity, Nashville books closer to its listed prices than any market we cover: the booked-versus-listed gap here is the smallest in our set. Demand is deep enough that realistic asks get taken rather than negotiated down by silence. The discipline problem here is not overpricing the calendar, it is failing to split the week and the seasons aggressively enough.
The numbers
| Size | Peak occupancy | Trough occupancy | Weekend premium | Top-quartile ask vs median | Booked vs listed |
|---|---|---|---|---|---|
| 1BR | 71.1% (October 2025) | 42.3% (January 2026) | 30% | +38% | -6% |
| 2BR | 69.1% (October 2025) | 40.7% (January 2026) | 39% | +46% | -6% |
| 3BR | 63.8% (May 2026) | 41.4% (January 2026) | 39% | +44% | -10% |
| 4BR | 59% (June 2026) | 39% (January 2026) | 51% | +49% | -7% |
| 5BR | 57.7% (June 2026) | 23.7% (January 2026) | 25% | +44% | -10% |
| Month | Occupancy | Occupancy, year prior | 25th pct listed | Median listed | 75th pct listed | Median booked |
|---|---|---|---|---|---|---|
| August 2025 | 60.6% | 59.9% | $134 | $185 | $263 | $169 |
| September 2025 | 62.2% | 61.1% | $130 | $179 | $260 | $169 |
| October 2025 | 69.1% | 69.2% | $145 | $203 | $295 | $195 |
| November 2025 | 59.4% | 55.2% | $127 | $173 | $250 | $163 |
| December 2025 | 49.9% | 46.7% | $106 | $150 | $214 | $139 |
| January 2026 | 40.7% | 39.2% | $94 | $131 | $189 | $117 |
| February 2026 | 55.7% | 47.6% | $101 | $141 | $209 | $129 |
| March 2026 | 65.7% | 63.6% | $122 | $170 | $252 | $160 |
| April 2026 | 63.5% | 61.6% | $125 | $178 | $266 | $173 |
| May 2026 | 67.5% | 67.2% | $135 | $188 | $281 | $183 |
| June 2026 | 68.6% | 66.3% | $142 | $202 | $299 | $196 |
| July 2026 | 65.3% | 65.6% | $124 | $174 | $251 | $165 |
| Month | Occupancy | Occupancy, year prior | 25th pct listed | Median listed | 75th pct listed | Median booked |
|---|---|---|---|---|---|---|
| August 2025 | 57% | 56.5% | $173 | $240 | $335 | $213 |
| September 2025 | 53% | 55.2% | $165 | $230 | $329 | $212 |
| October 2025 | 61.7% | 62.7% | $187 | $262 | $371 | $245 |
| November 2025 | 53.9% | 55% | $166 | $231 | $324 | $204 |
| December 2025 | 48.4% | 47.3% | $145 | $204 | $293 | $176 |
| January 2026 | 41.4% | 36.7% | $125 | $179 | $264 | $145 |
| February 2026 | 54.3% | 44.2% | $130 | $189 | $279 | $160 |
| March 2026 | 61.3% | 58.4% | $159 | $227 | $328 | $201 |
| April 2026 | 59.1% | 58.1% | $163 | $236 | $341 | $215 |
| May 2026 | 63.8% | 61.6% | $173 | $248 | $361 | $229 |
| June 2026 | 62.7% | 61.4% | $184 | $263 | $375 | $246 |
| July 2026 | 62.4% | 61.5% | $161 | $230 | $337 | $210 |
What would these numbers look like on your portfolio?
A market report tells you the water level. A revenue map tells you where your listings sit in it: which are beating this market, which are funding it, and what the gap is worth. It is free, built from your own numbers, and yours to keep.