Branson vacation rental market report, month by month
Branson runs one of the steepest seasonal swings our desk measures: a packed family-vacation summer at one end and a January in which most calendars sit empty at the other. A market like this is really two businesses wearing one address, and the operators who treat it that way, with genuinely different pricing regimes rather than one discounted rate card, own the year.
Figures: the UpRev revenue desk’s August 2026 pull, aggregated daily across the market’s competitive set, twelve complete months ending July 2026. Refreshed quarterly.
Occupancy at the summer peak runs several times the winter trough, among the widest swings we track. The strategic consequence is concentration: the majority of annual revenue must be won in a window of weeks, and every pricing mistake made inside that window is one the calendar never gives back. Show season and school holidays set the rhythm, and the family-sized homes carry the market.
Nightly rates here are among the most affordable in our coverage, and it is tempting to conclude that pricing work matters less at lower price points. The percentile table says otherwise: the top quartile clears a solid premium over the median all year, and the market books meaningfully below listed prices, which means the same discounting trap that bites the expensive markets bites here too, at family-vacation scale.
The numbers
| Size | Peak occupancy | Trough occupancy | Weekend premium | Top-quartile ask vs median | Booked vs listed |
|---|---|---|---|---|---|
| 1BR | 73.5% (July 2026) | 17.1% (January 2026) | 11% | +33% | -10% |
| 2BR | 80.7% (July 2026) | 17.8% (January 2026) | 10% | +30% | -14% |
| 3BR | 82.8% (July 2026) | 13.4% (February 2026) | 12% | +34% | -16% |
| 4BR | 87.1% (July 2026) | 19% (February 2026) | 13% | +33% | -13% |
| 5BR | 84.7% (July 2026) | 8.8% (February 2026) | 14% | +32% | -9% |
| Month | Occupancy | Occupancy, year prior | 25th pct listed | Median listed | 75th pct listed | Median booked |
|---|---|---|---|---|---|---|
| August 2025 | 64.6% | 60% | $114 | $144 | $182 | $121 |
| September 2025 | 50% | 46.7% | $97 | $120 | $152 | $103 |
| October 2025 | 67.9% | 61.7% | $108 | $135 | $175 | $115 |
| November 2025 | 63.1% | 60.6% | $112 | $141 | $179 | $122 |
| December 2025 | 57.9% | 58% | $108 | $136 | $174 | $119 |
| January 2026 | 17.8% | 17.3% | $82 | $99 | $126 | $84 |
| February 2026 | 18.3% | 19.5% | $79 | $96 | $126 | $82 |
| March 2026 | 51.2% | 55.7% | $95 | $122 | $156 | $102 |
| April 2026 | 37.9% | 41.8% | $86 | $107 | $142 | $90 |
| May 2026 | 47.6% | 52% | $96 | $124 | $163 | $108 |
| June 2026 | 72.1% | 78.7% | $124 | $164 | $219 | $142 |
| July 2026 | 80.7% | 84.3% | $127 | $168 | $224 | $144 |
| Month | Occupancy | Occupancy, year prior | 25th pct listed | Median listed | 75th pct listed | Median booked |
|---|---|---|---|---|---|---|
| August 2025 | 59.9% | 54.1% | $157 | $205 | $268 | $175 |
| September 2025 | 36.1% | 35.9% | $120 | $155 | $206 | $138 |
| October 2025 | 58.1% | 51.8% | $141 | $182 | $238 | $153 |
| November 2025 | 56.2% | 56.5% | $153 | $204 | $265 | $173 |
| December 2025 | 56.6% | 56.2% | $154 | $204 | $264 | $172 |
| January 2026 | 15% | 13.9% | $102 | $127 | $179 | $111 |
| February 2026 | 13.4% | 12.4% | $94 | $122 | $182 | $101 |
| March 2026 | 47.1% | 50.3% | $125 | $167 | $228 | $136 |
| April 2026 | 30.7% | 34.8% | $106 | $142 | $208 | $122 |
| May 2026 | 41.1% | 48.4% | $126 | $174 | $245 | $149 |
| June 2026 | 74.1% | 78.8% | $183 | $256 | $331 | $212 |
| July 2026 | 82.8% | 84.5% | $193 | $264 | $342 | $218 |
What would these numbers look like on your portfolio?
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