Revenue management, answered

How do I bring my channel markup back down to the standard percentage instead of an inflated one?

Go into your channel manager or OTA extranet and manually reset the markup field to your standard rate. If the inflated figure was applied at the property level rather than portfolio level, you need to audit each listing individually to confirm the override is fully cleared.

By Jack Murphy, Head of Revenue Management at UpRev. Running pricing for US vacation rental managers since 2017.

Check Where the Markup Lives

Markups can be set at the account level, property level, or rate plan level depending on your channel manager setup. An override at the property level will always win over a portfolio-wide default, so a top-level reset will not fix listings with local overrides. Pull a channel markup report by property before assuming the bulk change took effect.

Verify on the OTA Side

After resetting in your channel manager, spot-check the live rates on the OTA itself and compare them against your base rates to confirm the math reflects your intended margin. Sync delays can cause the old markup to persist for several hours. If the rate still looks inflated after a full sync cycle, escalate to your channel manager support as a data push issue, not a settings issue.

Document the Standard and Protect It

Once corrected, record your standard markup percentage in a shared rate strategy document your team references before any channel configuration change. Inflated markups often creep in during seasonal adjustments or when onboarding new properties without a checklist review. A simple pre-publish audit step against that document prevents this from becoming a recurring revenue leak.