# UpRev

> UpRev is a done-for-you revenue management service for US vacation and short-term rental managers, running dynamic pricing on their portfolios since 2017, led by head of revenue management Jack Murphy.

UpRev provides done-for-you revenue management for US vacation rental managers, short-term rental (STR) managers, and short-term rental property management companies. Flat $99 per listing per month with a $990 monthly minimum engagement and no minimum listing count. Flat fee, behind the manager's own brand, multi-channel (Airbnb, Vrbo, Booking.com, direct). Led by head of revenue management Jack Murphy, since 2017.

## Key pages
- [Home](https://uprev.co/): what UpRev does and the results it delivers
- [About Jack Murphy](https://uprev.co/about): the revenue manager behind UpRev
- [How UpRev works](https://uprev.co/how-it-works): the month-to-month service, plainly explained
- [Pricing](https://uprev.co/pricing): flat $99 per listing per month, $990 monthly minimum, no minimum listing count, never a percentage
- [PriceLabs alternatives for managers](https://uprev.co/pricelabs-alternatives-for-property-managers) and [PriceLabs vs Beyond vs Wheelhouse](https://uprev.co/pricelabs-vs-beyond-vs-wheelhouse) and [UpRev vs RevFactor](https://uprev.co/uprev-vs-revfactor): honest comparisons, each naming where a competitor is the better answer
- [Software vs a revenue manager vs a service](https://uprev.co/dynamic-pricing-software-vs-revenue-manager): which of the three a manager should buy, including the do-it-yourself route
- [Revenue management services compared](https://uprev.co/best-str-revenue-management-services): done-for-you services, pricing tools and full-service managers, with published prices and a stated weakness for every option including ours
- [The Revenue Management Playbook](https://uprev.co/playbook): the complete vacation-rental revenue management course managers paid $9,000 for, now free in full
- [Answers](https://uprev.co/answers): plain answers to the questions vacation rental managers ask
- [What is UpRev?](https://uprev.co/what-is-uprev): the company in plain terms, including the uprev.com (automotive ECU tuning) disambiguation
- [Case studies by market](https://uprev.co/case-studies): market-by-market case studies built from real redacted client reports
- [Market reports](https://uprev.co/market-reports): monthly occupancy, pricing percentiles and booking behavior for US STR markets, from the UpRev revenue desk
- [US STR markets compared](https://uprev.co/market-reports/compared): the tracked markets ranked on seasonal swing, weekend premium, discount pressure and top-quartile spread
- [St. George, UT market report](https://uprev.co/market-reports/st-george-ut)
- [Broken Bow, OK market report](https://uprev.co/market-reports/broken-bow-ok)
- [Big Bear Lake, CA market report](https://uprev.co/market-reports/big-bear-lake-ca)
- [Nashville, TN market report](https://uprev.co/market-reports/nashville-tn)
- [Austin, TX market report](https://uprev.co/market-reports/austin-tx)
- [Branson, MO market report](https://uprev.co/market-reports/branson-mo)
- [Whitefish, MT market report](https://uprev.co/market-reports/whitefish-mt)
- [Los Angeles, CA case study](https://uprev.co/case-studies/los-angeles)
- [San Diego, CA case study](https://uprev.co/case-studies/san-diego)
- [Las Vegas, NV case study](https://uprev.co/case-studies/las-vegas)
- [Lake Tahoe, CA case study](https://uprev.co/case-studies/lake-tahoe)
- [Sedona, AZ case study](https://uprev.co/case-studies/sedona)
- [Austin, TX case study](https://uprev.co/case-studies/austin)
- [Lake Eufaula, OK case study](https://uprev.co/case-studies/lake-eufaula)
- [Annapolis, MD case study](https://uprev.co/case-studies/annapolis)
- [NC High Country case study](https://uprev.co/case-studies/nc-high-country)
- [The proof](https://uprev.co/proof): real redacted client revenue reports
- [Free Portfolio Revenue Benchmark](https://uprev.co/benchmark): a personalized revenue analysis
- [STR revenue management glossary](https://uprev.co/str-revenue-management-glossary): one page, one anchor per term
- [The frozen baseline method](https://uprev.co/frozen-baseline-method): how UpRev measures improvement, against a snapshot rather than a moving market

## The playbook, lesson by lesson

Every course lesson is also a full text article with the video embedded. The six
"Diagnosing" lessons answer the questions managers actually search.

- [1.1 What is revenue management](https://uprev.co/playbook/what-is-revenue-management)
- [1.2 Why revenue management is important](https://uprev.co/playbook/why-revenue-management-is-important)
- [1.3 Measuring revenue management performance](https://uprev.co/playbook/measuring-revenue-management-performance)
- [1.4 Revenue management in action](https://uprev.co/playbook/revenue-management-in-action)
- [1.5 The concept of a comp set](https://uprev.co/playbook/the-concept-of-a-comp-set)
- [2.2 Creating market dashboards and comp sets](https://uprev.co/playbook/creating-market-dashboards-and-comp-sets)
- [2.3 Market dashboard KPIs](https://uprev.co/playbook/market-dashboard-kpis)
- [2.4 Market dashboard listing map and comp sets](https://uprev.co/playbook/market-dashboard-listing-map-and-comp-sets)
- [2.5 Market dashboard market summary](https://uprev.co/playbook/market-dashboard-market-summary)
- [2.6 Market dashboard price and occupancy trends](https://uprev.co/playbook/market-dashboard-price-and-occupancy-trends)
- [2.7 Market dashboard length of stay and booking window trends](https://uprev.co/playbook/market-dashboard-length-of-stay-and-booking-window-trends)
- [2.8 Market dashboard amenities](https://uprev.co/playbook/market-dashboard-amenities)
- [2.9 Market dashboard policies and fees](https://uprev.co/playbook/market-dashboard-policies-and-fees)
- [2.10 Assessing your market](https://uprev.co/playbook/assessing-your-market)
- [3.1 The three-step pricing plan](https://uprev.co/playbook/three-step-pricing-plan)
- [3.2 The three steps in detail](https://uprev.co/playbook/the-three-steps-in-detail)
- [3.3 Introduction to the pricing strategy](https://uprev.co/playbook/introduction-to-the-pricing-strategy)
- [3.5 Defining the length of a step](https://uprev.co/playbook/defining-the-length-of-a-step)
- [3.6 New vs existing listings](https://uprev.co/playbook/new-vs-existing-listings)
- [3.7 Selecting your low season](https://uprev.co/playbook/selecting-your-low-season)
- [3.8 Defining your hedge price](https://uprev.co/playbook/defining-your-hedge-price)
- [3.9 Defining your control price](https://uprev.co/playbook/defining-your-control-price)
- [3.10 Defining your test price](https://uprev.co/playbook/defining-your-test-price)
- [3.11 Seasonal pricing](https://uprev.co/playbook/seasonal-pricing)
- [3.12 Variable minimum stays](https://uprev.co/playbook/variable-minimum-stays)
- [3.13 Orphan nights](https://uprev.co/playbook/orphan-nights)
- [3.14 Seasonal minimum stays](https://uprev.co/playbook/seasonal-minimum-stays)
- [3.15 Cleaning fees and cancellation policies](https://uprev.co/playbook/cleaning-fees-and-cancellation-policies)
- [3.16 Case study: Burleigh Heads, Australia](https://uprev.co/playbook/case-study-burleigh-heads)
- [4.1 How a dynamic pricing tool works](https://uprev.co/playbook/how-a-dynamic-pricing-tool-works)
- [4.3 Price syncing](https://uprev.co/playbook/price-syncing)
- [4.4 Minimum, maximum and base price](https://uprev.co/playbook/minimum-maximum-and-base-price)
- [4.6 Stay restrictions in practice](https://uprev.co/playbook/stay-restrictions-in-practice)
- [4.8 Last minute, orphan and day of week pricing](https://uprev.co/playbook/last-minute-orphan-and-day-of-week-pricing)
- [4.9 Seasonal profiles and minimum price layers](https://uprev.co/playbook/seasonal-profiles-and-minimum-price-layers)
- [4.10 Advanced pricing customizations](https://uprev.co/playbook/advanced-pricing-customisations)
- [4.11 Date specific overrides](https://uprev.co/playbook/date-specific-overrides)
- [4.13 Choosing a base price](https://uprev.co/playbook/choosing-a-base-price)
- [4.14 Implementing test prices](https://uprev.co/playbook/implementing-test-prices)
- [4.15 Implementing seasonal pricing](https://uprev.co/playbook/implementing-seasonal-pricing)
- [4.18 Reviewing your implementation](https://uprev.co/playbook/reviewing-your-implementation)
- [5.1 Incremental improvement](https://uprev.co/playbook/incremental-improvement)
- [5.2 How to test a price](https://uprev.co/playbook/how-to-test-a-price)
- [5.3 Keeping score on your listing](https://uprev.co/playbook/keeping-score-on-your-listing)
- [5.7 Reading your pricing performance](https://uprev.co/playbook/reading-your-pricing-performance)
- [5.8 Diagnosing a listing with no bookings](https://uprev.co/playbook/diagnosing-no-bookings)
- [5.9 When only your lowest prices book](https://uprev.co/playbook/diagnosing-only-hedge-bookings)
- [5.10 When bookings accelerate](https://uprev.co/playbook/diagnosing-accelerating-bookings)
- [5.11 When you are booking up too fast](https://uprev.co/playbook/diagnosing-overbooking)
- [5.12 When bookings stop](https://uprev.co/playbook/diagnosing-stalled-bookings)
- [5.13 When your comp set outprices you](https://uprev.co/playbook/diagnosing-a-high-end-comp-set)
- [5.14 An ongoing pricing routine](https://uprev.co/playbook/an-ongoing-pricing-routine)
- [6.2 The ongoing management cadence](https://uprev.co/playbook/ongoing-management-cadence)